Sports Illustrated (SI) is set to revolutionize the event ticketing industry with the launch of an NFT ticketing platform, “Box Office”. Built on the Polygon network, it is a result of a collaboration between SI Tickets, the ticketing marketplace of Sports Illustrated, and ConsenSys, the company behind MetaMask.
The Box Office platform aims to become the world’s first comprehensive NFT ticket service, allowing event owners, organizers, and promoters to engage with their audience in new ways. By incorporating highlights, collectibles, and unique offers through a feature known as “Super Ticket,” the platform seeks to disrupt the conventional primary ticket market.
David Lane, SI Tickets’ CEO, expressed his enthusiasm for the platform, stating that blockchain is undoubtedly the future of ticketing. He further explained that with Box Office, stakeholders now have access to an advanced ticketing experience. Moreover, this transforms the traditional barcode into engaging and collectible content.
A bright future for NFT ticketing?
NFT ticketing constitutes a potential mass-market application of Web3 technology. Sports Illustrated’s foray into this space could add momentum to this burgeoning sector. Brian Trunzo, Head of Business Development, North America, for Polygon Labs, noted that blockchain technology offers consumers significant benefits. These include enhanced payment security and the elimination of scalping and fraud.
The launch of Box Office is likely to contribute to the growth of consumer adoption of Web3 technology. NFT ticketing is a promising field, and other industry players may soon follow suit.
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