Most of fashion may be preoccupied with minimalism at the moment, but Sachin and Babi Ahluwalia continue to focus on their customers, who look to them for the vibrant and often celebratory special occasion dresses that are their signature. “We want to be approachable and even understandable,” said Sachin during a preview of their pre-fall collection at their Garment District offices. “You see a lot of stuff out there that is a bit more conceptual, and it’s inspiring and so great, but what happens when we’re all inspiring?” he added with a laugh. “What is a woman going to wear?”
The Ahluwalias’ main preoccupation is to deliver fashion that is unchallenging while remaining glamorous. “We are in the business of selling beautiful clothes that are well and responsibly made,” Babi chimed in. Their new delivery is rooted in the high-summer classics their woman wears out to benefits and weddings. Gingham dresses, wide-striped dressy separates, and floral gowns, all accented by placed floral embroideries or raffia belts comprise the core of the lineup, with solid crepe and satin separates punctuating the rest. A black floral halter slip was particularly notable for its relaxed hand and lightness.
The collection was grounded by floral motifs. Most special were two prints created by the couple’s younger daughter, the “watercolor hydrangeas” and the “sunset petals.” What makes Sachin & Babi the brand singular is not just the founders’ pragmatism or their commitment to serving their customers, but the fact that this is still a true New York Garment District family business.