Special report: How marketers are responding to a fragmented social media landscape

Digiday Top Stories

• Fragmented media landscape changes what clients expect from PR agencies

  As the media landscape ventures further into digitization and fragmentation, public relations agencies expand their offerings to keep up.

  
  

• ‘You see so many orgs doubting the capability of esports right now’: Confessions of a content creator from the esports trenches

  For years, signing onto an esports org has been the end goal for many creators because they are a source of safety and security that is so often lacking in the creator space. But in 2023, the bottom has fallen out.

  
  

• Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW

  Brands like Amazon Prime, Paramount+, Slack and Porsche will have immersive experiences for festival attendees.

  
  

• When social media platforms start to look alike, the key differentiator is in their roots

  Whenever a new feature captures user interest, competing platforms are quick to implement their own versions lest users flee, leaving those platforms relegated to the dustbin of social media history.

  
  

• As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

  In recent months, social media users and influencers have become much more open about the viral products they weren’t going to recommend.