Last week, M&M’s released a statement that they were retiring their famed spokescandies citing backlash to their push to be more inclusive. Just a couple days...
Month: January 2023
Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
January 31, 2023 | By Marty Swant Ivy Liu Despite warnings of an e-commerce slowdown after the pandemic-era boom, some marketing agencies are creating new commerce-specific...
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
January 31, 2023 | By Tim Peterson Subscribe: Apple Podcasts • Stitcher • Spotify For as big as the short-form vertical video market has become over...
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023 | By Kristina Monllos Ivy Liu As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing...