The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register...
Day: May 26, 2023
Five years in, the GDPR has had a double-edged impact on the ad market
As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A period in which the...
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked. First-party data has become increasingly important, but privacy concerns and privacy regulations...
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023 • 3 min read • By Michael Bürgi Ivy Liu Though it has historically attracted only a small portion of video ad dollars committed to...