The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year...
Culture
Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
August 28, 2023 • 6 min read • By Michael Bürgi Ivy Liu It’s no secret among media sellers of video ad time that this almost-concluded upfront marketplace,...
The MFA uproar puts curation of programmatic advertising in the spotlight
2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be...
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023 • 4 min read • By Kimeko McCoy Ivy Liu As TikTok has become a mainstay in many marketing budgets and strategies, some marketers are...