You would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms....
Culture
NBC News, Washington Post, SmartNews apps retool content packaging ahead of midterms
News apps and aggregators are gearing up for the U.S. midterm elections on Nov. 8 by rolling out new features to help readers, with the goal...
Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
With an audience as native to social media as mobile gamers, who needs to pay for ads? This is the driving philosophy behind Riot Games’ ongoing...
These Billionaires Made A Killing In October
There were 26 billionaires including Warren Buffett and Larry Ellison whose fortunes rose more than $1 billion last month. Photograph by Michael Prince/The Forbes Collection October...