Sports betting is one advertising category that’s still spending strong despite the economic downturn, but the sportsbooks interested in acquiring new customers have started taking a...
Tech
Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers
Subscribe: Apple Podcasts • Stitcher • Spotify There has been plenty of talk among advertisers and agencies about the need for brands to move ad dollars...
Why musicians are partnering with gaming companies to produce original songs and content
Partnerships between gaming and music brands have been on the upswing for the past year, as marketers become increasingly aware of the convergence of these two...
Skyrocketing AEC data pushes need for data governance best practices
August 29, 2022 3:39 PM Image Credit: Getty Images Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand...