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Tech
Media startup aims to capture a chunk of the aerospace industry
It’s a good time to be covering the aerospace industry, as space travel steadily shifts from 100 percent government control to private enterprises — names like...
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
American Eagle’s early adoption of metaverse marketing and sales tactics has continued through the summer as part of its back-to-school campaign. The retailer is tapping Roblox...
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
Wellness company Liquid I.V. doubled streaming spending and leaned into out of home advertising as part of a retooled ad strategy to boost brand awareness. It’s...