It’s a good time to be covering the aerospace industry, as space travel steadily shifts from 100 percent government control to private enterprises — names like...
Tech
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
American Eagle’s early adoption of metaverse marketing and sales tactics has continued through the summer as part of its back-to-school campaign. The retailer is tapping Roblox...
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
Wellness company Liquid I.V. doubled streaming spending and leaned into out of home advertising as part of a retooled ad strategy to boost brand awareness. It’s...
As midterm political spending outpaces 2020, streaming and TikTok become the focus
This year’s midterm elections spending is on track to beat 2020, with the industry investing in streaming services and emerging platforms like TikTok. As of July,...