What is luxury in 2023? Let’s ask ourselves this question together at the Hospitality Operator Forum on 12 June. Join us to listen to and meet Guillaume de Saint Lager, Vice President Orient Express, ACCOR and Eric Viale, Managing Director Southern Europe, IHG Hotels & Resorts. How to maintain luxury brands and speak to new targets while remaining loyal to historical clients?
One, is working on the resurrection of the train that has welcomed many stars but also History. A train whose innovations were revolutionary when it was launched in 1882, with the first trip from Paris to Vienna. The other, has brands in its portfolio that carry properties steeped in history. Orient Express or Café de la Paix, two brands deeply rooted in the European imagination around mythical places born in the 19th century, in 2023 how can they be made even more attractive?
Heritage, materials, space, personalisation, fluidity, decorum, brand, proximity…. are all markers of luxury that are expressed through products and services. How to preserve an old offer and keep it up to date? How can we build a new product or service supply without betraying the first one, and meet the expectations of a public that has fantasised about its resurrection?
Eric Viale and Guillaume de Saint Lager will be challenged by a player who is introducing luxury with other markers and a different strategy. From these exchanges, a polymorphous image of luxury will surely emerge, as well as an updated vision of what clients, prospects and luxury actors, especially the employees in contact with the client, expect.
