10 min reading time
Published on 26/05/23, Updated on 1 hour ago
If there’s one word that’s created a buzz in recent years, it’s undoubtedly metavers. Much more than a simple trend, the possibility of being part of a 100% virtual world has become the new craze for many brands. Facebook, for example, had no hesitation in changing its name to Meta and investing millions of dollars in the creation of its own digital universe. The craze then spread to the tourism sector, from leisure parks to hotel groups and tourist destinations. However, the enthusiasm surrounding this 3.0 concept now seems to be running out of steam. Could this be the end of the metaverse?
The potential of the metaverse
On a global scale, the metaverse could generate up to 3,600 billion dollars a year in additional GDP by 2035. At least, that’s what a study carried out by Deloitte for Meta earlier this year suggests. And the study goes even further, claiming that this figure would…
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Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.