Ludacris, the ATL rap icon-turned-actor known for his role in the “Fast & Furious” franchise, sheds light on why the popular series keeps churning out sequels. In a recent interview, he explained how the films defy the notion that franchises decline in quality over time, emphasizing their massive financial success.
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During an interview on the All The Smoke podcast, Ludacris expressed his frustration with the common question of why they continue to make more Fast & Furious films. He dismissed it as the “dumbest f*!kin’ question in the world” and attributed the franchise’s longevity to the simple principle of profitability.
According to Luda, it’s all about the balance between investment and revenue. He continued: “I’m gonna tell you why, because no matter what industry we’re in; podcast, music, movies, it’s all about a bottom line. It’s all about how much you spend compared to how much you make. We’re making billions of f*!kin’ dollars.”
Chris also challenged the belief that movie franchises inevitably deteriorate, saying, “Arguably these have gotten better and better.”
The Financial Powerhouse of the “Fast & Furious” Franchise
With billions of dollars in global box office earnings, the “Fast & Furious” movies stand as a testament to their enduring popularity and entertainment value. The entire “Fast & Furious” franchise has amassed a lifetime gross of $2.1 billion, as reported by boxofficemojo. The latest addition to the franchise, “Fast X,” has already taken the global box office by storm, earning a projected $67.25 million in its opening week and securing the coveted #1 movie worldwide spot.
On May 18th, Ludacris was honored with a star on the Hollywood Walk of Fame with notable celebrities and friends such as LL Cool J, Queen Latifah and “Fast” co-star Vin Diesel joining for the momentous occasion.
Besides his on-screen success, Ludacris has recently received an honorary degree from Georgia State University, and collaborated with the Rice Krispies cereal brand for a limited edition game set called “Treat. Eat. Repeat,” showcasing his entrepreneurial spirit. Ludacris’ media company, Karma’s World Entertainment, also made headlines for its new deal aimed at boosting Black-owned businesses and providing retail representation, especially for children.
Speaking of box-office success, the live-action remake of “The Little Mermaid” starring Beyonce protege Halle Bailey hit theaters this weekend taking in over $117 million. The film has received positive reviews, boasting an audience score of 84% on Rotten Tomatoes.
