Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant.
On Jan. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.
At 155 pages long, the complaint is a lot to digest. So, in a series of explainer videos, we’ll break down the primary aspects of the Justice Department’s accusations. The first video in the series covers the basics of Google’s ad tech operation that raised antitrust alarms.
Digiday Top Stories
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
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